3-Days Launch of my New Product. Tactics #9
Behind the Scenes: Launching My 1:1 Mentoring Service
This is a long (and valuable) post; get the whole experience on the blog.
I launched this newsletter at the beginning of June, and now, in the same month, I am launching my mentoring services. From my previous posts, you may get that I like it fast. Movement is my element. Materializing my work vision makes me happy like nothing else.
I was unsure about launching this service; mentoring people 1:1 demands energy and agenda constraints, as I've already experienced for four years. However, I do it regularly for some friends; I leave these business meetings energized and fulfilled. I might as well expand it to more people and multiply the feeling, right? Today, I will give you the behind-the-scenes of this launch.
During my six-year content creator journey, I've learned that having different types of tasks spread throughout my week's planning doesn't work for me. I like the momentum created by flow, so sprinting is a tool I often turn to: I block my agenda for a limited number of days and concentrate intensely on only one project.
An important disclaimer: I could have done it in two days if I hadn’t procrastinated so much. Anxious minds like mine struggle with fear of the bigger picture. I have this massive vision for what I want to offer my clients, and I am paralyzed because it is such a high goal. So, I returned to my senses, concentrating on what was good enough to start (which is already pretty cool and deep, you’ll see).
Behind the Scenes: Launching My 1:1 Mentoring Service
Day 1: The Planning Phase
I mentally downloaded everything I thought I should cover to make the launch possible. In this first step, I didn’t put the tasks in a particular order; I just wrote them down and aggregated them in theme blocs. Since I have experience creating projects, the first draft turned out pretty sharp and actionable.
Project purpose: To structure the 1:1 mentoring well enough to start. I’ll perfect it along the way.
Key results: To launch the 1:1 mentoring page with a form to collect information on potential clients.
Brainstorming:
Product:
Watching Rafa Cappai's (one of my Business Mentors) Masterclass on creating a “Rent my brain” product.
Mental download of my pain points as a beginner content creator.
Benchmarking.
Definition of who my client is.
Definition of the client journey:
Where do I want to take them?
How can I help/ Limits of my work.
Definition of my services:
Outlining the specific consulting services, such as:
Project management mentorship
Content development guidance
Digital product creation (eBooks, online courses, etc.)
Create a clear value proposition for each service.
Consulting process:
Onboarding process step-by-step:
Process design
Process development
Defining consultation structure: initial assessment, action plan creation, follow-up sessions, etc.
Templates for client communication, action plans, and follow-up reports.
Development of Packages and Pricing (e.g., hourly sessions, monthly mentorship, project-based packages).
Operations:
Definition of payment methods (for BR and EUR).
Definition of video conferencing tool: Google Meet (to record it and send the link).
G. Forms:
Definition of questions.
Google Forms set up.
Marketing:
Creation of the 1:1 consulting page for Substack.
Service descriptions for each consulting package.
Client testimonials or case studies.
Recording of an introductory video to explain the services and introduce myself.
Update the About page in Substack.
Update the Welcome email in Substack.
Creation of the newsletter that will launch the service.
Setting Up Social Media Profiles.
Update profiles on LinkedIn, YouTube, and Instagram.
Letting all my friends know.
Once a brainstorming is made, it is time to turn it into tasks inside a project:
Day 2: The Product Phase
To avoid an enormous text, I’ll share only the highlights.
I started the second day by watching my mentor’s masterclass, which gave me great general insights. In the end, I stuck with the planning I had already made; I’m trusting my gut on this one! The consulting process, for instance, was left out of the execution. It is a task that can be done after the product is launched.
The mental download was the first real task of this project because:
My ideal client is where I was some time ago. Putting all my pain points on paper will help me connect with this ideal client.
You can better sell the solution for a problem you’ve already solved for yourself.
For the benchmarking, I had in mind to make a big table with lots of cross-referenced information, but it turns out I don’t have much reference. I don’t like to follow people who do what I do to avoid comparison and not be subconsciously influenced. For pricing purposes, I checked out three people in France and Europe with similar value proposals and wrote down fundamental information.
Day 3: Marketing and Operations Phase
Again, some tasks were left unfinished, as they didn’t impact the product launch.
Since the Google forms were not an artistic quest, I went to Chat-GPT for help: I copied some of the information about the project, explained my expertise and how I wanted to help my client, and asked it to create 10 questions for the form. Of course, I added some and changed others, but it helped me save around one hour!
So, this is a brief example of how I get things done and how I can help my clients.
And here it is, the final result. Meet my 1:1 Mentoring service!
I am all ears. Let me know what you think in the comments or answer the e-mail.
Thank you!
See you next Saturday.
Tati.